TAG Heuer: THE Swiss watchmaker since 1860. Since then, TAG Heuer has been pushing the limits ever since to invent incredible watches for those who like to challenge conventions. This technical know-how was put very early in the service of time control with extreme precision, especially in the creation of exceptional chronographs. At the instigation of Jean-Claude Biver, CEO of the brand and President of the Watches Division of the LVMH Group, the models reveal a new dynamism: faster developments and delivery times, and a transformed environment. TAG Heuer is the only watchmaking brand in the world able to communicate in the four universes: Art, Lifestyle, Sport and Heritage. (Learn more ...) Our ambassadors, the Red Bull Racing team, Chris Hemsworth, live football legend Cristiano Ronaldo, trendy IT girl Cara Delevingne, icons of electronic music David Guetta and Martin Garrix, American Quaterback Tom Brady, the Chinese, Jeremy Lin, Li YiFeng and GEM, all share common brand values, a taste for challenge, ambition and team spirit that drive TAG Heuer to go beyond the traditions of the watch industry. Our motto #DontCrackUnderPressure is more than just a statement: it's a state of mind.